Follow Up Boss

Follow Up Boss (FUB) is a real estate-focused CRM and operating system designed to help agents, teams, and brokerages organize leads, automate follow-up, and scale their businesses. It serves as a central hub where every lead source, communication channel, and team workflow comes together, replacing the fragmented experience of juggling multiple disconnected tools. The platform is used by over 100,000 agents daily and is trusted by 41 of the top 50 highest-volume real estate teams in the United States.

FUB differentiates itself as an "open OS" rather than a traditional all-in-one CRM, integrating with 250+ lead sources, website providers, and third-party tools so teams can customize their tech stack without disruption. Key capabilities include automated personalized outreach via email, text, and calls, an integrated dialer, advanced reporting for agent and team performance, and AI features built directly into the platform that learn a business's unique patterns to surface the right actions at the right time.

The platform serves a range of real estate professionals — from solo agents to large team leads, ISAs, and administrators — and includes a strong community component with daily training sessions, guided onboarding, webinars, and exclusive live events. Follow Up Boss offers no long-term contracts or hidden fees, along with 7-day-a-week phone and email support and free migration from other CRMs.