Follow Up Boss

Follow Up Boss (FUB) is a real estate-focused CRM and operating system designed to help agents, teams, and ISAs manage leads, automate follow-up, and scale their businesses. It serves as a central hub where all leads, contacts, communications, and tools work together seamlessly, positioning itself as more than a traditional CRM — a full "Team OS" for real estate professionals. It is trusted by 41 of the top 50 highest-volume teams in the US, including the #1 RE/MAX team in the world.

The platform enables users to organize all leads and contacts in one place, automate personalized emails, texts, and calls, and gain deep visibility into agent and team performance through advanced reporting. FUB's open ecosystem integrates with 250+ lead sources, website providers, and third-party tools, giving teams the flexibility to build their own tech stack without disruption. Built-in AI capabilities learn a business's unique patterns to deliver personalized and productive automation.

Follow Up Boss also emphasizes community and support, offering daily training sessions, guided onboarding, a private Facebook community, live events, and 7-day-a-week phone and email support. With no contracts or hidden fees, it targets real estate solo agents, team leads, agents on teams, and ISAs who want a scalable, flexible system to grow and optimize their business.