Yext

Yext is an Enterprise Agentic Marketing Platform designed to help large brands manage and optimize their digital presence across AI search engines, directories, maps, social platforms, and review sites. The platform is built around a central Knowledge Graph that organizes verified brand and location data, ensuring that AI agents, search engines, and third-party platforms always surface accurate, up-to-date information about a brand. Yext serves industries including financial services, healthcare, retail, food, and hospitality, with customers managing over 4 million locations worldwide.

The platform offers a comprehensive suite of tools including Scout (AI search visibility monitoring and competitive intelligence), Listings (location data management), Reviews (reputation management), Social (local social media management), Pages (search-optimized local pages), and an intelligent on-site Search tool. Yext also includes Hearsay Social and Hearsay Relate for compliant social and 1:1 engagement in the financial services sector. Content generation and distribution agents allow brands to create and syndicate on-brand content in real time without relying on aggregators.

Yext differentiates itself by providing both the structured data foundation and the distribution network needed for brands to succeed in the agentic AI era. Its direct integrations with publishers like Google, Apple, Facebook, OpenAI, Bing, and Tripadvisor—along with MCP and API connectivity for custom AI workflows—make it a flexible, enterprise-grade platform for brands that want to control what AI says about them and win at the local level.