Steer
The front-of-house platform that brings booking, phones, and marketing together for auto shops.
About Steer
Steer is a front-of-house CRM and marketing platform purpose-built for auto repair shops, quick lubes, tire shops, and multi-location automotive businesses. It combines online booking, customer communication, and marketing automation into a single unified solution, helping shop owners and service advisors manage the full customer lifecycle from first contact to repeat visit.
The platform enables shops to handle calls, texts, and emails from a shared inbox, with real-time caller ID and customer history surfaced at the moment the phone rings. Automated service reminders, review requests, and targeted follow-up campaigns keep customers engaged between visits, while built-in analytics help shops understand what's driving bookings and revenue.
Steer also leverages AI to save time on routine tasks and integrates with existing shop management systems to keep data synchronized. Customers report significant results including quadrupled Google reviews, 25% increases in customer retention, and meaningful revenue growth attributable to consistent, automated follow-up.
Key Features
- ✓Online booking and appointment scheduling (AutoOps)
- ✓Two-way messaging and shared inbox for calls, texts, and emails
- ✓CallerID+ and Call Intelligence with customer history on incoming calls
- ✓Automated service reminders, review requests, and text/email campaigns
- ✓Customer segmentation and opportunity hub for targeted follow-up
- ✓AI-powered tools and analytics & reporting for campaign and booking insights
Details
- Headquarters
- Boston, MA
Service Verticals
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