Sera

Sera is a field service management (FSM) software platform purpose-built for home service contractors, particularly those in the HVAC, plumbing, and electrical trades. From first call to final invoice, Sera provides an all-in-one solution that streamlines dispatching, scheduling, job tracking, quoting, payments, and customer management — helping small-to-medium service businesses run more efficiently and profitably.

Unlike broader FSM platforms, Sera focuses specifically on the workflows that matter most to trade contractors: getting technicians to the right jobs, protecting profit margins through smart pricing, and turning one-time customers into recurring members. Its platform includes an Admin Portal, a Customer Hub, a Technician mobile app, and an online booking widget, all designed to reduce busywork and improve visibility across every job.

Sera positions itself as a simpler, more trade-focused alternative to platforms like ServiceTitan. Customers report measurable results including a 53% increase in memberships sold, a 26% increase in gross margins, and a 24% increase in revenue. The platform is available on web and mobile (iOS and Android) and integrates with other common business tools.