Vagaro

Vagaro is a comprehensive business management and online booking platform designed specifically for salon, spa, medical spa, barber, and fitness professionals. It enables service businesses to manage appointments, accept payments, sell products and memberships, and market their services — all from a single platform trusted by over 220,000 professionals.

For business owners, Vagaro provides a robust suite of tools including online booking, calendar management, point-of-sale hardware (PayPro), branded apps, forms, reporting, and even business capital financing. Customers can discover local beauty, wellness, and fitness businesses, book appointments, purchase gift cards, and join classes — including live stream sessions.

Vagaro serves both solo practitioners and larger multi-location businesses, offering tiered features that scale with business size. Its marketplace doubles as a consumer discovery platform, allowing new clients to find nearby businesses, browse daily deals, and leave reviews, making it a powerful tool for customer acquisition as well as day-to-day operations.