PatientNow

PatientNow is an all-in-one EMR and practice management software platform built exclusively for aesthetic medicine and wellness providers, including med spas, plastic surgery clinics, dermatology practices, weight loss clinics, IV therapy centers, and wellness providers. The platform combines electronic medical records, practice management, patient engagement, payments, digital marketing, and medical photography into a single cohesive solution designed to streamline operations and drive business growth.

The software leverages AI-powered automation to help practices find, engage, and rebook patients through intelligent SMS and email outreach, reputation management, and automated reminders. Key operational tools include HIPAA-compliant EMR with meaningful use certification, integrated scheduling and billing, and the RxPhoto app for before-and-after image capture and management. PatientNow serves over 5,000 active locations worldwide and processes more than 1.8 million appointments and 1 million invoices per month.

PatientNow is particularly valued for its industry-specific depth — offering features like treatment tracking, safety checks, inventory management, lab work integration, and procedure sequence photography templates tailored to aesthetic and wellness workflows. Its high client retention rate of 90% reflects a strong focus on customer success, ongoing training, and support resources, making it a trusted long-term partner for practices looking to scale.