Knock CRM

Knock CRM is a multifamily-focused front office technology platform designed to help property owners, operators, and leasing teams acquire and retain high-value residents while maximizing net operating income (NOI). The platform delivers an integrated suite of tools covering the entire renter lifecycle — from initial lead generation and self-scheduled tours to lease signing and resident retention — all accessible through a single, centralized dashboard.

Key capabilities include AI-powered marketing attribution, omnichannel messaging (email, text, voice, and chat), gamified task management for leasing teams, advanced analytics via Knock Insights, and a mobile workforce solution that keeps on-the-go agents connected. The platform also offers self-scheduling tools (Knock Now™) that increase tour volume by 2.5x without additional marketing spend, as well as team benchmarking and performance oversight tools for leadership.

Knock CRM serves a wide range of multifamily stakeholders — including marketers, property managers, leasing teams, operations teams, IT departments, and multifamily owners. It integrates with property management systems (PMS) via industry-leading APIs, making it suitable for mid-size to enterprise-level multifamily organizations seeking to modernize and automate their leasing operations.